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- Keywords and your website targets.
- Domain name for your website
- Domain age and its history
- The content should be unique and of a high quality.
- Frequent updates of your website
- Names of pages <TITLE>
- Tags <META> description, keywords, etc.
- Headings <H1> and a website structure
- Nice url address of your pages
- Adding your website address to directories and search engines.
- Backlinks from other websites
- Your website in social networks such as Facebook, Twitter, Google+, etc.
- Sitemaps and search engines
- User friendly website and validity
Keywords and your website targets.
It is primary for a good SEO optimization to define precisely target keywords that your website will be optimized for. Find out what keywords are most frequently searched for by your target group. Check the number of websites targeting for the particular keyword. If the competition is strong it is suitable to target for long tail keywords (these are keywords combined with other words, such as SEO test of a website). Texts on your pages should be focused on these words.
Domain name for your website
A keyword in a domain name is a great asset. Domain name should be as short as possible and preferably not contain hyphens (one in the name at most). The name should be easy to remember.
Domain age and its history
Newly created domains with websites will take some time to appear in search results. If your domain has been active for quite a while, don’t hesitate to redesign your website and you will get better results. If you are still looking for a domain, you may use domain auctions offering domains with quality keywords in their names (sometimes rather expensive). If you are to buy an older domain, check its history for so called toxicity (- potentially inappropriate content, viruses, etc.)
The content should be unique and of a high quality.
The content counts the most. Create the content systematically based on the keywords analysis, follow trends in web search and create content relevant to your website segment. Participation of professional editors and copywriters is recommended. Keyword density representing the amount and placement of keywords in headings, links and the content (the density level should be 1 – 5%) should be kept on the right level.
Frequent updates of your website
Search engines collect data from websites Robots. Robots will visit your website more often and show more pages in search results, if you update your web with unique articles or other content. Passive websites reach worse positions.
Names of pages <TITLE>
Title <TITLE> in a web code, is a significant factor of good search results as search engines value the code. Each page should have a unique title relevant to the content of the page with up to 70 signs.
Tags <META> description, keywords, etc.
It is recommended to mark each page of your website with a unique <META> tag and DESCRIPTION, which tells search engines what the content of a page is and also displays in the search results as a description. The text of a description in search results can higher or lower the clickrate of users. Therefore choose an appropriate description to tempt users to view your page.
Headings <H1> and a website structure
The content of pages should be well structured by headings. Main heading <H1> should ideally contain the main idea of the page (which can also be used as a page name), <H2> should be a subheading with more detailed description, next levels are <H3> to <H5> for headings of columns or subsections. The structure has a great effect upon the indexation by search engines. It’s a good idea to use modern types, so called Rich snippets (micro data, micro formats) for accurate data targeting.
Nice url address of your pages
Every website with modern image and high ambitions to reach good search results positions should use friendly url addresses of its pages. These should contain keywords relevant to the content of the page. (For example, http://www.domain.com/what-user-should-find.html). If you change a page address, it is necessary to redirect both visitors and users to a new url address or to 404 page (Error page).
Adding your website address to directories and search engines.
To receive basic backlinks it is good to add your website address to directories. Automatic services offering high quantity but no quality are not recommended. It is always better to register your website manually.
One of the major factors for maintaining good search engines positions for the right keywords on your website. One possible way is the backlink exchange between your website and a similar website, which is usually arranged via email or a contact form. (You can search similar websites and contact their administrator.) Another option is to buy marketing space (it works best for SEO if the direct link is surrounded by a text), or separate backlinks or paid articles on websites and blogs. It is also helpful to comment on articles or discussions (where you can include a link to your website in your signature or a comment). The quality of websites linking to your website is highly important. Be careful with over-optimized websites! It’s a great advantage if your website is already popular for high quality content. Backlinks pile up automatically.
It is beneficial to your search engines positions to promote your website in social networks. Promotion on Facebook, Twitter and Google+ is the must. Presence of promo widgets on web pages makes navigation easier. Users will be able to like or share your website directly. It is also a good idea to promote your website on professional social networks such as Pinterest, LinkedIn an others. Promotion on social networks will not only improve your search engine ranking but you will also gain targeted traffic which is the best thing for your website.
Sitemaps and search engines
Sitemap designed especially for robots in XML (ideally on http://www.domain.com/sitemap.xml) is recommended part of every website, as it increases efficiency of indexation by robots. Sitemap should ideally contain addresses of all pages of your website you wish to be found in the web search. Don’t forget to add your sitemap to search engines, for example in the interface of Google Webmaster Tools or Bing Webmaster Tools. You should also make sure you have correctly set up the robot.txt file (mandatorily on http://www.domain.com/robots.txt), which enables you to define the speed of indexation or permitted and banned addresses to robots. It’s is good to use so called RSS Feeds containing most up-to-date versions of your pages.
User friendly website and validity
The most important advice comes last. Your website should be friendly to common users. You can trust that if users like your website, search engines will like it too. Regarding the source code validity it is good to avoid serious errors which make a website illegible for search engines. However, 100% valid website is ideal but not essential.